Why we love what we do

We are passionate about beautiful clothing, and natural fibers.  We began manufacturing in late 2019 and opened our shop in 2020, 6 weeks before the first lockdown. We have thrived since that time, offering women beautiful clothing that fits women's shapes comfortably and beautifully.

Most of the Flaxbloom label is made in an ethically run, small family-run workshop in Indonesia that is well-lit and comfortable.  The women get paid above-award wages, double time on Saturdays, and all their medical care is provided, plus bonuses. We are committed to working with our communities for fair trade.

We also stock a select number of beautiful clothing, and accessory labels, known for their meticulous attention to quality and style.

Flaxbloom styles get developed in our workshop

About Sue

I've been a nurse since leaving school and had such pride in being a New Zealand Registered Nurse. I worked initially in Christchurch after graduation but after meeting my husband have travelled and lived in many countries. I received my Master of Nursing and developed a passion for education as a University lecturer.

When we returned to New Zealand, I decided to begin Flaxbloom as I’ve always loved natural fabric, particularly fabric that carries a story or someone’s craft,

I aim to see Flaxbloom as an established brand in New Zealand, with a reputation for excellent service, quality of product, and supporting ethical production in New Zealand or offshore.

Flaxbloom brings such immense joy to me, seeing the brand grow and women loving what they buy. 

Sue Norgate

Creative Director & Owner


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