Beautiful, ethically sourced clothing

Natural fabrics crafted into clothing for life

What we are loving: new, improved or just fabulous!


Flaxbloom is all about beautiful clothing, natural fibers and working with our communities for fair trade.

Read how meeting locals in Asia led to a boutique fashion business in Napier's Ahuriri.

We Stock

Flaxbloom Linen

Flaxbloom Modal

OBR Merino

Moke Jackets and Casual Wear

Happy to Sit On Your Face Sunglasses

Prene Bags

Noble Wilde Possum

Toorallie Wool

Scribbler Jackets

Namaskar Scarves

Rogue Linen

Electric Pukeko


I love this shop. Beautiful clothes which are well designed and made using quality fabric. Every time I visit Napier Flaxbloom is a compulsory visit. The staff are friendly and very helpful. Phone and online orders actioned really quickly. Recommend highly


Great clothes at a great price and wonderful customer service!


"I never knew I could even wear pink until I put on my extra long rose pink blouse. It's fabulous. Thank you Flaxbloom."


I do love your clothes, particularly the lovely top I wear a lot.


Everything I buy from you is just perfect!


Blog posts

Supporting communities

Most of you know that Flaxbloom has very deep ties with Indonesia and the island of Bali. We've been distressed to see the impact that Covid has had on the Island and have found a wonderful, highly ethical project providing food for the villages most in need. Please consider making a donation. Flaxbloom has pledged 10% of our profits every month.