Flaxbloom

Beautiful, ethically sourced clothing

Natural fabrics crafted into clothing for life

What we are loving: new, improved or just fabulous!

OUR SPRING CRUSH :)

The Military Peony waterproof shell raincoat

We think this is the perfect trans-seasonal coat!

Packable perfection. This rain jacket will fit in the tiniest of spots and weighing in at approx. 400g, is great to have with you for those unexpected, sparkly showers.

Waterproof

Seam sealed

Breathable.

Unlined

Tiny Reflective strips

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Flaxbloom is all about beautiful clothing, natural fibers and working with our communities for fair trade.

Read how meeting locals in Asia led to a boutique fashion business in Napier's Ahuriri.

We Stock

Flaxbloom Linen

Flaxbloom Modal

OBR Merino

Moke Jackets and Casual Wear

Happy to Sit On Your Face Sunglasses

Prene Bags

Noble Wilde Possum

Toorallie Wool

Scribbler Jackets

Namaskar Scarves

Rogue Linen

Electric Pukeko

Reviews

I love this shop. Beautiful clothes which are well designed and made using quality fabric. Every time I visit Napier Flaxbloom is a compulsory visit. The staff are friendly and very helpful. Phone and online orders actioned really quickly. Recommend highly
Jo

Great clothes at a great price and wonderful customer service!
Melissa

"I never knew I could even wear pink until I put on my extra long rose pink blouse. It's fabulous. Thank you Flaxbloom."

Marg.

I do love your clothes, particularly the lovely top I wear a lot.
Cheryl

Everything I buy from you is just perfect!
Maggie

Blog posts

Wear are your ethics?
Just 2 years ago I was grappling with the question of ethical practice in the fashion industry, and how I could incorporate it into my business. I...
- ethical
- fair trade
- Read more
Loving your look #1
So many of us look in the mirror and don't see the whole glorious package, but for many of us trying on clothes is hard. I'm thinking about what I...
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What a year: 2020 in retrospect
What a year! It’s no understatement that 2020 was an extraordinary year for all of us. For Flaxbloom, we opened in Ahuriri at the end of January 20...
- ethical
- fair trade
- Read more
On The Road for Flaxbloom
When I travel Flaxbloom is my focus and I see opportunities everywhere. Sourcing fabric, meeting crafts people and immersing myself in creative com...
- Read more
The journey to create sustainable and ethical fashion
When the concept of Flaxbloom first took root, I was determined to produce clothing that I could be proud of. With no real prior knowledge, I began...
- Read more

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Supporting communities

Most of you know that Flaxbloom has very deep ties with Indonesia and the island of Bali. We've been distressed to see the impact that Covid has had on the Island and have found a wonderful, highly ethical project providing food for the villages most in need. Please consider making a donation. Flaxbloom has pledged 10% of our profits every month. https://www.facebook.com/One-World-Food-Project-108441167597882/